If Apple launched the iPhone Air at this price, it’d be the best iPhone
Apple has never made an iPhone this thin and this tough at the same time.
That combination is what makes the iPhone Air the most interesting iPhone Apple has built in years, and at £719 down from £999 in the Prime Day sale, a saving of £280, the timing couldn’t be better.

You’re saving £280 on the Apple iPhone Air versus the direct RRP thanks to this Prime Day offer
This Prime Day discount takes £280 off the Apple iPhone Air’s direct RRP, turning it into one of the event’s standout savings.
At 5.6mm, the iPhone Air is slimmer than anything Apple has shipped before, but the titanium frame and Ceramic Shield 2 on the front deliver 3x better scratch resistance than the previous generation, so the profile that looks fragile is quietly the most resilient the company has ever put into a standard iPhone.
That durability extends to IP68 water resistance rated to six metres for up to 30 minutes, which means the phone that feels most delicate in the hand is also the one least likely to be undone by the things that end most people’s handsets.
The A19 Pro chip underneath all of that is the same silicon Apple puts in its Pro line, delivering up to 70% faster GPU performance than the iPhone 14 Pro and running Apple Intelligence natively on-device, which keeps writing tools, smarter Siri, and image generation entirely private and off Apple’s servers.

The 48MP Fusion main camera covers the vast majority of what most people actually shoot, with a 2x telephoto option built into the same lens system and sensor-shift optical image stabilisation throughout, so the dual-camera setup handles more shooting scenarios than its configuration suggests.
Battery life is rated at up to 27 hours of video playback, and MagSafe compatibility means a snap-on battery pack can extend that further when you need it, without altering the 5.6mm profile the rest of the time.
The trade-off worth naming is the dual rear camera versus the triple-lens system on the iPhone 16 Pro; anyone who regularly needs telephoto reach beyond 2x will find the Pro the more complete tool.
Saving £280 on an iPhone that is simultaneously Apple’s slimmest and its most durable is a genuinely unusual position to be in, and the Prime Day price makes the iPhone Air the most persuasive non-Pro Apple has made.
The iPhone Air is Apple’s most interesting, fun and likely divisive phone in a decade. It’s surprisingly durable, designed with such flair that it feels wonderful to pick up and does what it sets out to do very well. But, there are sacrifices here – and for some, they will simply be too much.
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Sublime looks and feel
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Lovely ProMoton screen
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Great camera
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Excellent performance
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Battery life can’t quite match the Plus phones
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Single camera lacks versatility
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A hard sell for some when the iPhone 17 is so much cheaper
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